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You are here: Media Home > Contact & Resources > 10-year University Library Plan Media Services Ten Year Plan 2001-2011 December 3, 2001 Submitted by Allan J. Dyson, University Librarian Media Services Ten Year Plan
Committee CONTENTS
ESTIMATED BENEFITS AND/OR IMPACTS ON OTHER CAMPUS Media Services leads in the development and implementation of new methodologies, technologies, and applications for teaching, learning, research, and service, setting the standard by which other institutions measure their quality. The campus community recognizes Media Services as an organization of high expertise and productivity, the major resource on campus for applications of media technology. UCSC faculty and staff work in partnership with Media Services staff on projects, grants, external funding, and start-up purchases. Media Services offers a continuum of services from the inception of an idea, through its development, to its presentation or implementation. Media Services leads the campus community in applications of media technology and nonprint media resources. It provides expertise and assistance in support of teaching, research, and service as well as other activities and events at UCSC. Media Services staff is dedicated to customer service and satisfaction through ongoing development of professional skills, introduction of innovative technologies, outreach to the campus community, and cooperation and collaboration with other campus units.
Trend Analysis
Computer and video technologies have rapidly become a standard feature of university operations. Internet technology is now an integral component of higher education. The growth of the Internet has accelerated dramatically with the introduction of powerful, graphical user interfaces such as Netscape and Internet Explorer. Internet technology is currently capable of including live audio and continuous streaming video. Rapidly emerging Internet applications include web casting, archiving and video on demand in networked and wireless environments. As the Internet changes technologically, the potential for delivering distributed learning using this technology is expanding at an incredible rate. This is the great technological and educational frontier. Emerging communication technology throughout the decade will continue to grow rapidly. Currently, a wide variety of new electronic technology is being introduced. New systems using telecommunications, wireless networks, interactive/on-demand video, DVD-ROM, Internet publishing, 3D imaging, high-definition video and computer simulation will be more readily available and widespread throughout the educational community. Portal technology, allowing custom configurations of personalized web site access, will become widespread. Dramatic increases in the amount of new information in print, electronic and video formats will increase student access to data. A major trend is the merging of technologies in hybrid configurations, combining microcomputer technology and video technology, which blend the current features of computer assisted instruction with features of television production in video formats. This convergence technology will allow educational offerings to be delivered via the Internet and cable television. At the same time, the physical configuration of the hardware will shrink to smaller and more portable sizes. Notebook and hand held computer/video systems will become very powerful in terms of visual and data capacities. Telephone, wireless, and satellite technology linking large-scale electronic databases, local area networks and wide area networks will make information more portable and accessible to students throughout the next century. Transportability, connectivity, and flexibility will be key design concepts for any distributed learning configuration. The Case for Instructional Development Students come to the classroom with varying levels of knowledge and different styles of learning. To address these issues, instructors and staff must face the challenge of individual student assessment, the development and utilization of instructional support materials and valid evaluation tools. New technology will allow for a new approach to content learning and delivery that will incorporate individual learning styles and expanding areas of knowledge. Research from the “learning styles inventory movement” by David A. Kolb and others has generated a tremendous amount of information regarding individual student learning styles. Not only are individual learning modalities being assessed but organizational structures and technological applications are being developed to support learning in the student's preferred mode. New technological systems will be much more responsive to the variety of individual learning styles. The ability to present educational offerings using Internet technologies and television will more effectively respond to the visual, auditory and kinesthetic learner. Most important in the many changes that will impact university education is the realization that all students do not learn in the same way. Details of Programs/Activities As an academic support operation heavily dependent on fast-changing technology, the Media Services operation in 2006 and 2011 will be shaped by campus growth, evolution of learning and teaching methods, changes in academic programs and innovation in media, teaching and telecommunications technologies. Media Services will continue strong support of instructional activities by providing high quality, easy to use media systems in all generally assigned classrooms on the UCSC campus. Faculty will be assisted with Instructional Development processes, innovative facilities design, and a ready pool of quality presentation equipment for use by the campus community. Media Services will further support the campus’s commitment to the research mission through quality technical support and production for conferences, symposia and other special events. Media Services will continue to explore new technologies and evaluate applicability toward furthering UCSC’s research mission and the campus’s exceptional commitment to undergraduate education. Media Services currently serves the campus with instructional support through design, installation and maintenance of media systems in most generally assigned classrooms. Media Services also serves the campus with consulting expertise in media technologies and design, providing advice to other campus units on applications of audiovisual technologies. Media Services provides technical support and coordination for conferences, symposia and other special events, and provides design, operation and support for videoconferencing and Distributed Learning facilities. Media Services assists faculty with Instructional Development, the use of presentation technology, and assessment of new technologies. In addition to providing a large collection of presentation equipment for campus use, Media Services also designs and installs media systems for other campus departments, repairs electronics devices for other campus units, and operates the campus cable television system. Media Services provides these critical services to the campus with a staff of 20 and an annual budget of $1.1 million. Media Services intends to continue providing the services outlined above throughout the planning period. Services will be enhanced to the campus as demand and resources allow. As computers and other media technology become even more common in the society at large, the instructional uses of media will also grow. Reliance on these technologies increases the importance for UCSC media systems to be modern, reliable, powerful, and easy to use. To this end, Media Services intends to improve available media technologies in several significant ways. Planned enhancements include:
Maintaining Current Support Levels during 25% Campus Growth In order to maintain current levels of service as the campus grows 25 percent, Media Services will need to add 5 staff to the current 20 (2 Computer Resource Specialists, 1 Classroom Support Specialist and 2 Electronics Technicians). Space requirements, now at 5116 asf, will grow by 1300 asf to a total of 6416 asf. The Media Services staffing budget, now at $1.1 million annually, will grow by $275,000 to $1.375 million (in 2001 dollars). This growth is shown in the following chart: Effects Of Growth in Student Population
*change from 2000-2001 The addition of a summer quarter will add to Media Services’ workload by some amount, but how much is not clear. To the extent that the new quarter displaces classes that would have been scheduled as part of the current summer session, the impact may be small. However, should summer quarter grow as envisioned to the full 40 percent of three-quarter enrollment, Media Services would need an additional 2 FTE for technicians and support staff, represented by an additional $40,000 to $80,000 per year, in order to maintain our current level of services. This is shown in the following chart: Effects Of Enhanced Summer Session
*change from 2000-2001 Historically, summer has been the time when classroom media systems are installed or upgraded, periodic preventive maintenance takes place, and employees take vacations, plan for the next year and catch up on other tasks hard to accomplish during the busy academic year. With the advent of year-round operation, all of these activities will still need to be done, but the academic support workload will increase by as much as one third. Surge Space & Access to Classrooms for Maintenance Year-round operation will also restrict already tight access to classrooms for maintenance and installation activities, possibly requiring solutions that don’t currently exist, such as the creation of designated classroom surge space to temporarily receive classes while rooms are taken off-line for media system replacement. Adding Distance Education Capabilities to Classrooms Media Service intends to outfit 25 existing classrooms with additional equipment that would enable distance education courses and videoconferencing to take place in those rooms. Minimum costs to add this capability would be about $5,000 per room. As the future plans for UCSC’s use of the Silicon Valley Center evolve, Media Services expects to play a leading role in the process by providing engineering, consultation, design and planning for presentation and distributed learning facilities as well as in its operations support and maintenance. Details regarding Media Services staffing, space requirements and activities will depend heavily on the methods of instruction and the types of presentation facilities implemented at the center. Instructional Development Center The McHenry expansion plan includes the creation of an Instructional Development Center. Instructional Development is the process of assessment, design, development, implementation and evaluation of instructional presentations, modules, and entire courses. This site will offer instructor and student access to hardware, software and development resources. It will be available to the university community as a "learning hub". Students will access it to strengthen areas of weakness and reinforce learning. Instructors will use it to create instructional materials that appeal to different learning modalities as well as identifying support materials to help students in need. Additionally, aside from in-depth consultation, students and instructors will not necessarily have to set foot into the center. All needed materials and assistance will be available online, thus removing the limitations of time and place. The development of assessment and evaluation tools will be critical for effective learning. Assessment can take many forms to identify student learning styles and knowledge gaps. Evaluation is essential to verifying whether instruction and/or teaching materials are achieving the instructional objectives. Instructors and Instructional Developers must be committed to identifying and utilizing valid tools and, if necessary, developing their own. With all this new technology, instructors are going to need assistance in the form of individual sessions with an instructional developer, software workshops and hands on experience in a multimedia classroom. Each content area should focus on the technologies that best serve its students: a virtual ocean for Marine Biology, a videoconference with Mexico for Spanish, an online globalization atlas for Sociology. Instructors will select from a variety of options to support instruction: web sites, virtual reality, streaming/archived video, CD-ROMs, lectures, group projects. In summary, instructional development will be structured to assist instructors in creating valid assessment/evaluation tools, diagnosing student learning styles and prescribing appropriate learning activities, designing instructional materials, creating a challenging and/or multi-sensory learning experience and utilizing available teaching materials. The Instructional Development Center will require new staffing. Media Services will hire an additional instructional developer and a computer resource specialist to meet these needs. An additional $20,000 in student labor and supplies will be needed annually. These are shown in the following chart: Effects Of Instructional Development Center in McHenry Library Addition:
*change from 2000-2001 Continuing review and evaluation of ongoing processes will refine interactions with faculty clients. Activities such as debriefings after major events, surveys of client needs and work prioritization strategies will enable Media Services to best meet the evolving needs of its customers. By networking our classroom media systems together, we can greatly enhance classroom support, system security and maintenance activities while reducing the need for staff visits to the classrooms. Table 1: Proposed Changes to Annual Budget
*Total does not include section-wide/Bus. Operations budget and/or expenditure levels, which are not expected to change Not including equip. replacement & data projection upgrades; both included in Table 2 (proposed campus funding) Not including distance learning upgrades to classrooms; included in Table 2 (proposed campus funding)
Footnotes Based on anticipated campus growth, enhanced summer session, the Silicon Valley Center and other proposals outlined in this plan, Media Services will have the following space requirements: Media Services Space Requirements
*Includes Instructional Development Center in McHenry Library Addition, including classroom space. To a great extent, developments in media technologies determine much of Media Services’ future direction. Change in media technologies is coming at an ever-faster pace. Some faculty embrace new technologies while others demand traditional chalk and overhead projectors. Meeting these different needs presents significant challenges. Anticipating, embracing and promoting use of new technologies will continue to be a growing role for Media Services. Faculty are increasingly familiar with Internet and video technology and the use of new technologies is rapidly expanding. Media Services will promote the use of new technologies to insure student access and success. These changes will affect instructional delivery, as well. Distributed Learning activities will benefit from improvements in data compression and telecommunications infrastructure, with a reasonable expectation that capabilities will grow while costs come down. Media Services will promote Distributed Learning through expanded Distance Education and videoconferencing facilities, new media technologies such as webcasting, and support of faculty in developing use of Internet technologies in the classroom. Other presentation technologies will change in ways that are difficult to predict, based on past patterns. Past trends indicate that technical capabilities for a given cost tend to grow over time, but as capabilities expand, user expectations and needs also grow. These trends are expected to continue, as the overall demand for use of Instructional Technology in the University setting grows. To meet demand in the classrooms, Media Services will furnish all remaining unequipped and minimally equipped classrooms on campus with complete media systems providing data display and an array of other media playback capabilities. Long-Range Planning for Media System Upgrades Media Services has developed an equipment replacement schedule based on equipment useful life expectancies which will serve as a guide for planning upgrades over an 8-10 year period. The estimated annual cost for an 8-year replacement cycle for all classroom systems is $240,000 (2001 dollars) for the current complement of classrooms and systems. Additional classrooms yet to be constructed will add to that figure in the future, but will not be due for replacement within this 10-year planning window. Effects of this program are shown in the following chart: Effects Of Regular Planned Equipment Replacement Cycle
*change from 2000-2001 Computing Display in Small Classrooms Through user surveys, Media Services has found a growing need to project computer display in small classrooms (those with fewer than 30 seats). This demand will grow in future years. Currently only one of our small classrooms has installed capability for data projection. Media Services plans to install data projectors in 54 of our small classrooms over the next ten years. Cost to do this will be about $14,000 per room, for a total of $756,000 (2001 dollars) over the ten-year planning period. Forty-three of these rooms currently have aging televisions and VCRs, and would be upgraded to have data projectors and other equipment. The remaining 11 rooms currently have no media equipment, and would receive complete data projection systems. On-going support/maintenance costs for these additional systems would be roughly $35,000 per year. Also, additional 2 electronic technicians will be required by year 2010 to maintain these additional 54 systems. Effects of this program are shown in the following chart: Effects Of Enhanced Data Projection Program
*change from 2000-2001 Estimated Benefits and/or Impacts on Other Campus In just over a decade, Media Services has taken the lead in providing the following vital activities to the campus:
Media Services will continue to offer cutting-edge
technologies and services to the UCSC community.
Media Services continually evaluates its services and customer feedback through surveys, event debriefings, committee participation and one-on-one discussions with faculty in the classrooms. This data is used to continually refine Media Services processes to best meet the needs of faculty, student, staff and administrative customers. Beyond this continuous improvement process, the following measures of accountability are proposed:
Media Services will lead the campus in applications of new technologies to the learning and research environments well into the new millennium. To accomplish these goals, Media Services’ total staffing and resource needs would grow in the following ways: Total Media Services Staffing and Resources
*Includes Instructional Development Center in McHenry Library Addition
END OF REPORT
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